The key elements of an effective video marketing campaign and why your customer videos are the most effective!
Fresh Video content. Every customer’s experience with you is unique. Although the videos might be familiar to you, they are always unique to your customer and their online audience. That means every customer you provide an experience to, is an opportunity to produce fresh video content of the highest caliber. Think about it. How often can you afford to produce a VR or promo video? This is fresh video content on tap without the hole your pocket.
Authentic video content. What is more authentic than a customer’s real life experience? Capture their personal experience on video and you have something that not even the best movie director in the business can produce. Real and raw emotion! You don’t find more authentic video content online than that.
Shareable video content. With video editing solutions being developed specifically for tourism operators, videos are being distributed automatically to customer’s mobile’s where they can those videos on social media with one click. If you just had the best time of your life, wouldn’t you want to share it? Customers are sharing what they had for breakfast on social media, imagine what they’ll do with a video of themselves river rafting or one of the many other amazing adventures provided by tourism operators.
Targeted video content. Who are your customers most likely to share their experience videos with? Family and friends every time guaranteed! How is that targeted? People are friends with each other not because they share the same hair style or eye color. People become and stay friends because they share the same interests, desires, hobbies and are often attracted to the same activities. Your customer videos are being viewed and shared by potential customers who fit your perfect target customer profile. No other video content guarantees you that kind of targeted exposure.
Measurable video content. Thanks to personalized video portal pages where adventure customers view, download and share their videos. You can easily track just how much traction and engagement you are getting from your videos. Align your personalized portal page with current campaigns, customize banners and more. It’s more measurable and customizable than any other form of video content you can produce.
Cost Effective Content. Thanks to the wonderful times we live in, where a quality camera won’t cost you deposit on a house and innovative video editing and sharing solutions like Floodin are simplifying video post-production. The process of providing your customers with great videos that they can share has never been more accessible and cost effective for tourism operators than it is right now
So, there you have it. That is why your customers are the biggest trend in online tourism video marketing for 2019 and beyond……..