A constant pursuit to streamline customer video productions for adventure tourism workflows,
Helping operators generate revenues and gain the online exposure their amazing activities deserve!
It all started after finishing a filming contract for all seven of the Canopy Tours SA locations. A light bulb turned on! Adventure operators provide unique customers with once in a lifetime experiences happening on a daily basis; but send them away with boring, un-sharable, un-edited videos on a USB stick. What if customers could receive a wonderful video that showcases multiple angles of their action-packed experience and share their experience with friends & family at the click of a button.
Let’s test the market with the implementation of a manual, minimum viable product / service. This product / service would empower adventure operators to learn how to use complicated editing software resulting in the creation of better edited videos that would be uploaded to a portal and finally manually sending each customer their video and photos. Sounds simple, right? Wrong. So many challenges awaited, but thanks to Canopy Tours SA, a loyal benchmark adventure operator who realized the benefits, we were given a chance!
Automating the entire editing, uploading and distribution workflow was the call to action! To do this, we required funding. It was only through the many late nights and early mornings over a period of months and through combined effort that we were able to obtain the necessary funding to begin our mission. Our multi-talented co-founders, Christian Ullbrich CPO and Guilherme Mussi CTO, led the charge in development by using the data and lessons learnt through our MVP to develop a client ready Floodin version 1.0
Our very first user was The Tallest Swing operator in the world, Big Rush Durban, who paved the way to signing The highest Bungee bridge in the World. Progress was being made and it was time to cater to a broader market .Through further developments and feedback on Floodin V.1.0, we introduced new features that would cater to a broader market. The sprout had become a seedling; our clients' customers began to share their videos all over social media, which further validated our cause and drive for growth.
Automated video editing had been done before, but never catering to the complex workflow requirements of adventure tourism operators. If we thought every operator would just jump at the chance to use Floodin version 1.1 we were wrong. It took innovative tactics, unique product features and a ton of smart hard work to weather the multiple storms we faced. Storms are a part of the journey and they will never cease to end, we just get better and better at managing them.
Throughout the storms we have always seen the sun and thanks to constant feedback and loyalty from our wonderful early adopter customers, whom we will forever be indebted to, we have launched Floodin PRO V.2.0 catering to all types of adventure tourism operators and their unique workflows. The constant challenges and opportunities that lie ahead keep us motivated and excited towards driving growth. Let the customer video adventure never end!